Brand partnerships are exciting, but too many influencers rush into signing contracts without knowing what they’re really agreeing to. A poorly written or one-sided contract can lead to unpaid invoices, unlimited usage of your content, or being locked into exclusivity with a brand that limits your earning potential. The best time to negotiate terms that protect your work and your time is before you post—not after a dispute arises.
At MarkIt. Legal, we recommend that every brand deal contract includes three essential clauses: clear deliverables (including content types, deadlines, and platforms), detailed usage rights (how long and where the brand can use your content), and a strong payment provision (with deadlines and late fee policies). These clauses help manage expectations on both sides and ensure you're being fairly compensated for your value—not just your time.
Kristen Weiss, attorney and founder of MarkIt. Legal, routinely works with influencers, brands, and agencies to review, revise, and negotiate brand deal contracts that reflect your worth. If you’re relying on contracts sent by the other party, you might be missing key protections. Book a consultation and let us help you negotiate smarter.
