If you're posting in exchange for money, gifts, or free products, the Federal Trade Commission (FTC) requires you to disclose that relationship clearly and conspicuously. That means no burying “#ad” in a wall of hashtags or relying on vague language like “partner” or “sponsored.” Influencers who fail to comply can face warnings, public investigations, or even legal fines—even if the brand never told them the rules.
At MarkIt. Legal, we help influencers and agencies understand and implement FTC guidelines in a way that’s clear, compliant, and brand-friendly. We also build customized contract language that shifts legal responsibility where appropriate, and ensures the brand is accountable for setting disclosure standards. This protects both parties and helps avoid disputes—or penalties—down the line.
Staying compliant isn't just about avoiding fines—it’s also about maintaining trust with your audience and brand partners. Kristen Weiss and the team at MarkIt. Legal offer guidance on disclosures, brand deal terms, and what to do if you’re asked to hide a sponsorship. We’ll help you stay on the right side of the law and your followers - Book a consultation call today!
