FTC Compliance 101: Influencers, Are You Disclosing Correctly?

If you're posting in exchange for money, gifts, or free products, the Federal Trade Commission (FTC) requires you to disclose that relationship clearly and conspicuously. That means no burying “#ad” in a wall of hashtags or relying on vague language like “partner” or “sponsored.” Influencers who fail to comply can face warnings, public investigations, or even legal fines—even if the brand never told them the rules.